We’ve all heard it said that patience is a virtue. Virtue, from the Latin “virtus”, meaning “worth”. It’s hard to wait. But the best things in the life, the most important and valuable things in this life… they are worth the wait.
Many businesses or organizations are all about making a quick buck or doing whatever it takes to make a sale, regardless of whether or not it’s fair, legal or appropriate. Just get the worm, and beat everyone else to it. Don’t be that guy. Don’t be that bird.
Clients deserve our best. They deserve to be treated with respect and honor. Go for the long win by putting out the extra effort to invest and serve well. It’s harder, yes. It takes more time, more effort and even more money. Do it anyway.
In the mean time… scope out the birds so caught up in their early morning, quick fix grabs for success in business and in life. Be patient and watch. When the time is right, you’ll be the one sitting down to an awesome dinner. For the record, birds are much tastier than worms.